Some organisations have yet to realise that soft skills are a make or break issue! They still think soft skills are a nice-to-have, fluffy, feel-good option – something that they’ll get round to when they’ve time, an add-on not an essential, a way of making staff happier maybe, but nothing to do with the bottom line.
Is your organisation one of those?
If not, you’re in a winning position. If fact, you might even be inclined to keep schtum about how important soft skills are, because knowing this – and acting on it – gives you a massive competitive advantage.
Unfortunately for you, there’s more and more evidence getting out, and pretty soon it will be impossible for anyone to escape the fact that these are the essential C21st skills.
Plus so many business management heavy hitters keep saying positive things about them – like author Seth Godin, who believes that,
soft stuff is essential
and ponders whether or not,
you and your team spend most of your time on the hard stuff, merely because it’s easier to measure, to argue about and to hide behind?
Or management guru Tom Peters, who thinks,
soft is hard
Coming from an engineering background he has a natural bias,
I believe in numbers, I believe in measurement
but gets that…
there’s the other 95% which is the human part
(At Barrier Breakers we make soft skills measurable, so that will please Tom! Check out the BBM Diagnostic)
Hugely successful organisations are putting the theory into practice. Google – renowned not only for it’s business glories, but also for being a fantastic place to work – issued a set of Google Rules to build better managers. It now advocates the importance of management training focused on soft skills, to strengthen organisational performance and bottom line results.
And CEO Tony Hseih brought about Zappos’ legendary success by making the organisation’s culture the number one priority:
Then most of the other stuff — like great customer service, building a long term enduring brand — will just happen naturally on its own. Using this approach, increased productivity anywhere from 20 to 100 percent
So the message is…make soft skills the starting point, and the bottom line benefits will flow as a result.
But you knew that, right!
Better make the most of it…before every organisation gets onto it too.
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